PMM Templates

A structured template for building segment-level messaging that ties your positioning to buyer pain points. Copy, fill in, and ship.

The Geoffrey Moore format, a compact SaaS variant, and a 3-sentence internal doc — plus a checklist to validate your positioning before you ship it.

A 60-task GTM checklist across four phases — strategy, production, launch week, and post-launch — for B2B SaaS product and feature launches.

The PMM brief that aligns product, marketing, and sales on a launch — objectives, audience, messaging, channels, metrics, and a launch day checklist.

A one-page battlecard template reps can use in live deals — strengths, weaknesses, landmines, objection handling, and a talk track for each key competitor.

A one-page brief PMMs send to sales before a launch or quarter — messaging, objections, competitive context, and talk tracks in one scannable doc.

A complete ICP definition template for B2B SaaS — firmographics, technographics, behavioural signals, and a scoring rubric to prioritise segments.

A structured template for running win/loss interviews and synthesising findings into actionable PMM insights — with a question guide and reporting format.